Anatomy of an Optimized Wordpress Theme Designed for Conversions
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Anatomy of an Optimized Wordpress Theme Designed for Conversions By Jonathon Ohayon
The life of a digital marketer is an interesting one. There is never a dull moment- there are new trends to read about, new social media platforms to master, a countless supply of SEO tips and tricks to try, content and creative to develop and so forth. It can be exciting, inspiring, and overwhelming, all at once. And while these are all necessary functions that we are tasked with performing, they can also distract from the #1 thing that digital marketing needs to help achieve: CONVERSIONS!

To this end, your website is the most crucial piece of your digital ecosystem- this is when you will convert visitors into prospects, and prospects into customers! Wordpress is the most popular platform for building effective, clean, and good-looking websites. That popularity is due in no small part to its extensive community of developers who have enriched the platform with tweaks, add-ons, plugins, and themes to help achieve many marketing goals.



But you're reading this because you want your website to convert, right? You should start by building your site with a Wordpress theme that is optimized so it can can best facilitate conversions. Here's what to look for:


A Clean Design:

If you are not a designer by training, you'll have a natural tendency to load up your site with buttons, navigations, and features that you may feel are very important... but aren't. The reality is that this is likely to result in a cluttered site that can confuse and overwhelm your visitors and distract them from doing whatever it is you need them to do to reach your goals.

Consider a theme with a clean, minimal design. This will help you carefully consider the elements of your site, so as not to overload it and distract visitors.



ASK For What You Want:

For your website to convert, it needs to ask visitors to take an action! It's as simple as that really. Many Wordpress themes have taken the guesswork out of this and made it easy to include clear and strong call to action buttons front-and-center in the design of your page.

If you are looking for more email subscribers, make sure your site content makes a clear case for it, and then ASK with a no-nonsense Call-To-Action that can't be missed. This is no time to be coy- select a theme whose design supports easy to see buttons or other CTAs.


Let Your Story Shine:

Regardless of your business, your company has a great story to tell. Whether you are a services firm with a unique offering, or a company with high quality products, the best way to increase your conversion rate is with a video or beautiful visuals. Pick a Wordpress theme that can easily support videos or large, engaging images.




Think Mobile First:

More and more people are accessing the web exclusively on their smartphones. Many people today don't even own a computer, and are truly mobile-only! If your website is not optimized for mobile, or does not load site content quickly you are putting a serious damper on your sites' ability to convert. Not good!

Look for a Wordpress theme that is "mobile optimized", and preview the theme on your smart phone first- that way you can be assured that visitors to your site will have a great experience, no matter which device they visit on.


Your website is probably the be-all, end-all of your digital marketing strategies. Each visitor you receive is the result of all the blood, sweat, and tears (and money, don't forget money!) that you've spent to drive them there. After all of that, can you afford for your site to be anything but a finely tuned conversion factory? A great Wordpress theme that is designed for conversions is a must.


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Jonathon Ohayon is the COO of Brilliance.com and has been managing companies and motivating people since the 6th grade. As a proven business leader and gemologist, he is uniquely skilled in navigating the ever changing e-commerce landscape. When he is not answering emails into the wee hours of the night, he can be found spending time with his wife and three children.
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